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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

By John Doerr

To take control of their company's performance, managers need to understand the importance of what they measure. Now, measuring your company's performance is often complex, but there are ways to make it easier.

"Measure what matters" shows an effective way to set and measure strides toward a business's goals and pinpoint the growth areas of your business. With this read, you can begin evaluating the correct success metrics to accomplish sustainable growth in the long run.

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